Renu didn’t start in a boardroom—it started in a journal.
Our founder, Bill Bachand, didn’t set out to build just another cold tub. He wanted to build something he could hand down to his kids. A product that didn’t cut corners. That didn’t glitch out or fall apart or look like a DIY project.
He wanted it to feel right in your space. To be effortless to use. And most importantly, to be reliable—because real recovery requires consistency.
In this short video, Bill shares the story behind Renu—from the first cold plunge that changed everything, to the sketchbook drawings that eventually became our flagship tanks.
It’s a window into why we do what we do, and how staying rooted in purpose has helped us keep building better.
