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We all know to put ice on an injury. But did you know that exposing the body to the cold through cold plunge therapy can also serve as a preventive measure against injury? Exposing your body to extreme cold constricts your blood vessels, reduces swelling, and minimizes tissue breakdown—a fast method of recovery.

For these reasons, CWI or ice therapy after a workout has been shown to help with athletic muscle recovery and performance. In fact, cold water therapy is quickly becoming one of the most popular health trends today.

Gyms and clinics around the world now have ice bath recovery tubs to help their clients recover from post-workout muscle fatigue and inflammation.

When a person is cold, the body works harder to maintain its core temperature. Because high temperature causes blood vessels to constrict, the circulatory system works a little harder. This means that consistently exposing yourself to the cold via cold water immersion (CWI), ice therapy, or cold therapy can train your body to function more efficiently.

Moreover, to help generate body heat, the body burns fat as fuel. This means that undergoing a series of CWI or cold tub therapy can lead to significant fat loss and can help people lose weight.

The best investment one can make is investing in their wellbeing. Many things come and go, but health is priceless. That's why many who become believers of CWI do so for its immune-boosting properties.

Researchers believe that speeding up one's metabolic rate through exposure to low temperature also accelerates one's immune response. With a faster metabolism, the body can produce white blood cells at a faster rate, thereby protecting the body against infections and diseases more effectively.

In this technologically advanced age, we're constantly bombarded with information. Hence we find our minds constantly working, exhausting us in the process.

Immersing oneself in an ice water soaking tub has the ability to bring an individual to that exact moment. Exposure to extreme temperatures sends the brain into survival mode and drives attention into laser focus.

When a person does CWI, this survival instinct helps them practice mindfulness and trains them to be present in life.

For many, cold water therapy improves their focus and increases their energy, making them better equipped to go about their day.